Privacy Policy

This Privacy Policy explains how boply (which is a trading name of Intrepid Business Insights Ltd) collects, uses, and shares your information when you use our mobile navigation app.

1. Information We Collect

Location Data: When you use boply, we collect your location data to provide navigation services, such as:

  • Real-time location: To determine your current position.

Interest Data: When you use boply, you tell us things you are interested in. We collect this data to improve our service.

2. Information We Don’t Collect

Personal Data: When you use boply, we won’t collect any of your personal data.

2. How We Use Your Information

We use your location data to:

  • Understand your start point
  • Update you on your location
  • Improve Our Services:
    • Improve the accuracy of our maps and navigation algorithms.
    • Identify areas with poor coverage or traffic congestion.
    • Develop new features and improve the user experience.

3. Data Sharing

We do not share your location data with any third parties, except as required by law or in the following limited circumstances:

  • Service Providers: We may share your location data with trusted service providers who assist us in providing navigation services, such as map data providers. These providers are contractually obligated to protect the confidentiality of your information.
  • Law Enforcement: We may disclose your location data to law enforcement agencies in response to valid legal requests, such as a court order or subpoena.

We will use your interest data to create bulk datasets. For the avoidance of doubt, no personal data or location data will be included in these sets. These datasets will communicate the number of people interested in a particular thing that walk along a particular road. For example, ‘100 people regularly walk along Generic Road each day. 80 of them like cats, 50 of them appreciate fine art, and all 100 like coffee.’

4. Data Security

We take reasonable measures to protect your location data from unauthorised access, use, or disclosure. However, no method of transmission over the internet or method of electronic storage is completely secure.

5. Your Choices

Location Services: You can control your location services settings through your device's settings. You can choose to:

  • Allow boply to access your location at all times.
  • Allow boply to access your location only while using the app.
  • Deny boply access to your location.

boply does not use background location data in v1.

8. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and, if appropriate, by sending you a notification within the app.

8. Contact Us

If you have any questions about this Privacy Policy, please contact us at nathan@boply.co.uk